About Me

I love finding the balance between creativity and analytics, developing strategic plans and playing golf. I worked two part-time jobs while attending the Brandcenter and still found a way to get married on top of it all.

 

I thrive while working in a team but work just as hard on my own and am always looking for my next challenge.

Education
VCU Brandcenter

Class of 2021

M.S. in Business/Branding focused in

Brand Strategy

 

Virginia Commonwealth University

​Class of 2018

B.S. in Marketing focused in

Brand Management​

Tool Kit

Research

+ Mintel

+ Simmons

+ Brandwatch (Crimson Hexagon)

+ Qualitative/Quantitative Surveys

+ Man-on-the-street Interviews

+ Focus Groups & Opinion Parties

+ My Mom 

Creative

+ Apple/Google/Microsoft Office Apps

+ Final Cut Pro

+ Garage Band & Logic Pro X 

+ Guitars

Professional History
The Carriage House - Strategist

Summer 2020​

 

Conducted market and product research and implemented strategic brand development for:

  • Coach House Bar & Grill (Norfolk, VA)​

  • GreenWave 

  • Joe Mayes Videography

Delta Star - Corporate Intern

Summer 2018 & Spring 2019

  • Brand development and management

  • Analysis of competitor social media

  • Project planning for manufacturing plant

  • Assessing Human Resource needs and finding the appropriate solution 

VCU Marketing - Student Intern

Fall 2018​

  • Conducted best practice research for social media campaigns through Instagram stories​

  • Developed and executed "Ram Tales", an Instagram Story-based series highlighting specific students at VCU

  • Used analytics from the series to provide recommendations for future campaigns at VCU

Eddy Alexander - Marketing Intern

Fall 2017​

  • Worked on multiple brand development projects for counties, municipalities and local businesses​

    • Strategic development and direction

    • Copywriting

  • Assisted with RFP writing, editing and decision making